There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda.
And, that’s right, Ivanka Trump and Jared Kushner made an appearance, in a club scene filmed at the Boom Boom Room.
(“They did it for the money,” Schwartz said, with a laugh.) Trump said in an interview at the time that she never missed an episode of never did particularly well in the ratings.
The show had arrived on the scene with a tidal wave of buzz, its actors almost immediately splashed on magazine covers and pushed out onto red carpets; but after burning through plot at a rapid pace (its leading lady, Mischa Barton, saw her character get killed off somewhat unceremoniously in the third season), the show sputtered to a close, ending with a truncated final season.
But ’s creators and show-runners, Josh Schwartz and Stephanie Savage, already had the beaches of Newport in their rearview mirror, with their sights on a next project.
The notion of a group of people being callously gossiped about online by an anonymous troll certainly has resonance in our current climate, in which celebrities (as well as politicians and public figures) are often blogged about with a blithe and biting disregard.
As Kristen Bell, who voiced “Gossip Girl” for the show, said to me, “[Schwartz and Savage] were spearheading: The show also debuted at the very end of the period during which people regularly watched shows live when they aired (as opposed to on their DVRs or laptops or phones).
We can’t put it in writing, but we promise you can go.’ So that’s why I said, ‘O. It just got —which is celebrating the 10th anniversary of its premiere this September—would be that show for anyone who was a teenager or twentysomething (or, in many cases, older than that! The show premiered before Instagram or Snapchat had launched, and before Facebook and Twitter had become the juggernaut forces they are today.
But the premise of the series—an anonymous blogger, who goes by “Gossip Girl,” monitors the goings-on of a small group of glamorous Upper East Side high-schoolers—predicted, to an almost eerie extent, what was to come for our culture.
Here, I try a look simply called "Pants," as Cassius goes for "That Dude from #incubus" and Jemima experiments with "Off to Therapy!