„the opposite of collectivism; together they form on of the dimensions of national cultures.
People from individualistic cultures tend to think only of themselves as individuals and as „I“ distinctive from other people.
They make just a little different between ingroup and outgroup communication (USA).
In addition, half of the participants from either country, both from the group and from the individual goal subsets, were asked to mark each item with their name; the other half turned them in anonymously.
The Chinese, collectivist, participants performed best when operating with a group goal and anonymously.
People in individualistic cultures emphasize their success/achievements in job or private wealth and aiming up to reach more and/or a better job position.
Especially in the USA the fight about jobs and trying to climb up in the hierarchy ladder is something very common there.In collectivistic cultures a direct confrontation will be always avoided.Expressions or phrases are used which describe a disagreement or negative statement instead of saying no.Employees are expected to defend their interests and to promote themselves when ever possible.Asian – collectivist cultures like China (Hong Kong 37th rank), view other companies with less collectivistic philosophy as cold and not supportive.Jamie’s Food Standards Team won three Compassion in World Farming’s Annual Good Farm Animal Welfare Awards in Paris last night.