I therefore decided to have my profile printed in Alaska Men magazine, the path-breaking periodical that has been "bringing you Alaska bachelors since 1987." "You," meaning the female half of the Lower 48.
"Bachelors," meaning, "husband material" in the words of the magazine editor herself.
It all began with an ad — in the Dark Ages before internet dating.
Or rather, it began with the idea that, after so many years of romantic shipwrecks, of forever stumbling into the pits of physical attraction and carnal confusion, a soul mate could perhaps better be found by comparing souls.
“I tell people to check me out with BBB.” One of her successful matches was Alicia and Conrad Froh who met in 2009 through MMFL and married in 2012. It was Alicia’s second date but Conrad’s ninth or tenth and he was about to give up.
Alicia had tried online dating sites before without success. You are casting a big net going online with hardly any filters.” La Fond believes personal coaching and the singles events she organizes sets her apart from other dating companies and has been a component in her success.
She advertised in magazines, TV, radio and word-of-mouth resulting in a dating machine signing up an average of five people a day.
This didn’t exactly sit in line with her values of bringing couples together for long-term relationships —not simply a revolving door dating service.“There are too many variables that are missing on online dating sites. “With Patti’s company, you must pass a background check —she takes out the unknowns.” When asked about consumers using online dating sites compared to a fee based matchmaking service like hers, La Fond responded that online dating sites are not competition. She adds that woman feel safe using her services because she screens all participants.La Fond believes dating is a bit different than it was 20, even 10 years ago.In the past, it was customary for men to be expected to pay for the date, while today splitting the check is totally acceptable.It was also once customary for men to make the initial phone call, but today women often make the first move.The Alaska people are made up of a wide variety of ethnic groups.