Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
Similarly, 6% of smartphone owners have used a mobile dating app.
Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.
Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.
This does not include users of mobile dating apps, which will be discussed in the next section of the report.
As we found in our previous research on this subject, Americans’ attitudes towards online dating are relatively nuanced.
Although a majority of Americans agree with two positive statements about online dating, a sizeable minority agree with two statements casting online dating (or the people who use online dating) in a more negative light.
Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college.
Of course, only a portion of the population is in the market for a relationship at any given time.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.
As we did in our previous study, we presented online dating site users with an open-ended follow-up question asking which particular dating site(s) they have used.