Since b Tru aims to bring happiness to relationships, we kept the expression of the brand upbeat — both in design and verbal expression.
Dating website business cards
You may even find that online dating isn’t right for you – if that’s the case, all the better to find out without investing much into the process.
Free sites generally offer more flexibility for different types of relationships, including casual hookups and same-sex relationships.
To give the brand a face in the marketplace, we developed an identity and full expression stemming directly from the brand platform.
Knowing that a key context for the identity would be within the app store, it was especially important to make the identity stand out visually among competitors.
Influenced by emotional burnout and security concerns, they want an affordable route to authentic relationships.
Given all of this, we approached our development of the brand platform with these individuals in mind.
Our goal was to develop a name that would offer a direct departure from dating sites and signal a clear contrast between b Tru and existing marketplace offerings.
Using the positioning statement and functional benefit as our guide, we created concept buckets and developed name possibilities.
The balance is captured well in the tagline — don’t be blind on your first date — which emerged within an ideation session with our clients.