With the youngest population in the EU, the Republic has 1.5 million 25- to 44-year-olds, she says, and, by their late 20s, people are beginning to tire of the pub and club dating scene and are ready to look for a serious partner.
In other words, they are a generally well-heeled market of ABC1s.
She notes that the Irish census data reveals that Irish women are marrying two years later than they did in the 1980s - which suits the offering of a dating service.
They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.
While the notion still produces the occasional smirk in this country, online dating long ago went from novelty to big business.
Supposedly the biggest online revenue generator after pornography, online dating is predicted to grow from a 3 million (€243 million) business with 6.7 million users last year, to a 3 million one this year, and then 3 million by 2008, according to Jupiter Research. Animal will not only connect you to a fellow golden retriever aficionado but also allow you to post a profile of your pet.
The authors of “Freakonomics” discovered that 56% of men that create an online dating profile do not even get one single message while Jupiter Research found that 97% quit within 3 months.
Scott Valdez, Founder and President of Virtual Dating Assistants (Vi DA Virtual Dating Assistants.com) advises that informed decisions yield better results.
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