Maintaining a digital presence is extremely important.In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them.
This refusal to give plus size fashion the respect it deserves, and plus size women the respect they deserve by acknowledging we exist, only makes life more difficult for shoppers.
How does it help me if I have to translate my clothing size into the name of a flower to buy some jogging bottoms?
No, it’s not even that I’ve found one that’s more than I want to spend. As a UK 20-22, there are a limited amount of places where I can shop.
ll of which is why I totally disagree with those people currently petitioning retailers to lose the plus size labels.
The latest victim is plus-size model Tess Holliday.
Facebook banned an advert for a body positivity talk which featured her earlier this week, saying it violated their advertising standards for promoting an “unhealthy” image.
That’s why it’s important for us to know when a new line starts up (like Coverstory), when a brand takes its plus-size range out of stores, when a retailer extends its usual size offering (as River Island have recently done with their, albeit limited, plus range) - because as plus size women, we simply cannot assume that clothes are being made for us.
Acknowledging this is more useful to us in practical terms than pushing the lie that we’re all the same.
For retailers to be squeamish about expanding into this potentially highly lucrative area of business – and shouting about the fact they’re doing it – suggests they are afraid of the image it perpetuates; the marketing message if you like.
‘Just because we’re plus size, doesn’t mean we have to prove that we’re healthy, just as someone who is smaller than us or average size doesn’t have to prove they are healthy. I am technically healthy but my body is no more valid than someone’s who isn’t." Shot by @alexcayleystudio for @telegraph out now 💕 I was 7 months pregnant in these photos & loved every moment 🙌🏻 Grab your copy or check it is online 💪🏼 #effyourbeautystandards A photo posted by Plus Model | Mom | Feminist🌹 (@tessholliday) on he nervousness around the plus size market is exactly what motivated singer and size 18 Beth Ditto to launch her own eponymous line of clothing last year.
Why do retailers pretend that women above a size 24 simply do not exist?