Despite the existence of comics, cartoons, and other media intended to advertise Transformers toys, Hasbro has routinely commissioned standard television commercials to promote their current toy lines.
These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.
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[Weight:] Male: "Fifteen tons." Female:"All muscle." [A.
I.:] "Artificial intelligence." "It's real." [Engine:] "One hundred thousand horse power." "Real dominance." [Fuel:] "The Matrix powers." "High octane." [Speed:] "From zero to action." "In a flash." [Mission:] "To save Earth." "No surrender." Notes: Armada's first three episodes were combined into a mini-movie for its premiere on Toonami.
The Beast Wars ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts.
This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid fandom.
As the goal of any advertising is to influence the viewer into buying the advertised product, Transformers commercials have naturally played a large part in the perception of the Transformers brand.
The narration of Victor Caroli, along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told.
Some footage from the Animorphs TV series is seen, and an instrumental version of the series' theme plays underneath. " digital voice (as with the concurrent Beast Wars ads, apparently taken from older Generation 1 ads) plays at the end.
Notes: One of the kids had a poster for the 1986 animated movie in his room.
The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 theme.